As a small business owner, you are aware that it is imperative to have a website. The challenge is finding the right company or person to partner up with to help you implement your business strategies on the web. Oftentimes, what is lost in the building and maintaining of your website is the PURPOSE of your website.
The purpose of any website operated by a small business owner is to drive traffic to the website and convert those leads into paying customers.- Tom Hamilton
A responsive WordPress website is the perfect solution for any small business owner who is looking to grow sales.
Number One is Self-Ownership. It is very important that the business owner be in control of his or her web presence. By relying primarily on third-party marketing platforms such as Facebook, business owners leave themselves vulnerable to the changes of the algorithm of that third-party vendor. By retaining control of your website you can immediately respond to your customers questions, wants, or needs in real-time fashion. Also, by controlling the message you release through your website, you increase your chances of visibility on the web.
Secondly, a WordPress website is User-Friendly. This means that the CRM (Customer Relationship Management) allows you to post content very quickly, informing your customers about the changes happening in your business. Style changes may be accomplished easily, and you can even provide offers, amongst other great features WordPress has to offer, to your end-users in a very timely fashion.
Thirdly, a responsive WordPress website is SEO Friendly. Search engine optimization is a key component to your website being found on the web. WordPress has a decade of proof demonstrating that the major search engines can crawl over this open-source platform relatively easily and read the content that you created. This dramatically improves your visibility.
The fourth reason to have a WordPress website is Scalability, a very important, often overlooked feature of a website, or even a business. If you desire to scale your business, then it is a must for your website to scale with you; therefore, your website should be robust–one that is strong enough to handle upgrades and changes not only to the website, but to the web overall.
The fifth and final reason to own a WordPress website for the small business owner is that the WordPress open-source platform is ever-evolving. Open-source means that many web developers and designers contribute their expertise to creating an environment that is conducive for relaying information through the web. Thus, as this web endeavor continues to grow, more and more web developers are dedicated to continuously improving the WordPress user-friendly platform and the already easy-to-use interfaces. For example, it is easier to integrate software programs such as Email Marketing and E-Commerce with WordPress.
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