The Marketing of your business on the web has become…well…has become big business. A well built site that is optimized, is a good start. This important point cannot be emphasized enough. An effective internet marketing campaign will be more successful if you plan and implement your strategy as you build out your site. This means the site is built with quality keywords that match the need of your market/customers.
What is Internet Marketing?
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines. (source: Webopedia)
After you have built an optimized site you will want to tie your business message to your internet marketing plan. Here are some effective strategies to drive more traffic to your site and increase sales.
Search Engine Optimization – Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) (source: Webopedia)
Online Advertising – Paying for placement of your business on the web.
EMail Marketing – Collecting the emails of all of your customers and mailing them a quality newsletter with an effective call to action has been shown to increase sales and retain loyal customers.
Show me the Money!
All of these techniques have one goal in mind. Increase the visibility of your site/business so you can sell more products and services to your customers.
At West Bay Media Group we have the knowledge and expertise to manage all of these important aspects of your business. Contact us today (727) 410-2277 to find out how we can help you scale your business to the next level.