The Importance of a Domain Name
As we say often at West Bay Media Group – the web, just like life, is constantly changing and evolving. A Domain Name is the entry point of your web site. Picking one relevant to your business is important for two reasons. First is so your potential customer can find you. Therefore, an easy to remember Domain Name is helpful from the old school marketing stand point. bayareacomputers.com, topekaplumbing.com, are good examples of simple easy to remember Domain Names.
Now 10 years ago, and even today, people were/are buying up Domain Names to drive traffic to their main site. As the sophistication of search engines continue – methods that worked a just a few years ago – can now actually hurt you today. The second reason to have a well thought out Domain Name is for the search engines to crawl over them and give you increased exposure. The keyword “plumbing” in the topekaplumbing.com Domain Name will have increased value only if it is relevant to good quality content. It is important to keep the content of your site fresh and updated for search engines to improve your visibility in their organic rankings.