Your Logo plays a part in your OVERALL marketing plan. I mention OVERALL for the clear reason of stating that a business Logo is important. However, it is not the ONLY part, or the focal part, of your marketing strategy. There are two distinct strategies for businesses, one for the small business owner and the other one for a behemoth business that is highly capitalized…think Coca-Cola.
If you employ the Coca-Cola strategy of branding everywhere, as a small business owner, you will be crushed by a real Cola-Cola. Copying a BIG business strategy as a small business owner will have you trying to match marketing dollars with the big boys. That can be recipe for disaster if you do not have an integrated plan or the capital to compete. Focus on your brand as a small business is JUST A PART of your over-arching strategy – especially on the web.
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Now, this is not meant to discourage anyone from planning, developing, and acquiring a new logo. In fact, for this month, we are offering an EXTREME discount for a new logo – FREE!! This is a $295.00 value for FREE! When you sign up for a NEW WORDPRESS website – we will help you brand your company with either redesigned current logo or a custom logo built from the ground up.
The intention of this article is to get you to focus on the ROLE of your brand/logo as a part of the OVERALL strategy to attract more customers. Logo and graphic management, for the purposes of your website, is to grab the attention of the end-user. The goal is to drive that lead into a paying customer.
A Logo is not the ONLY platform for lead generation. Therein lies the mistake of many small business owners. I have personally seen businesses so intently focused on “brand” where the fundamentals are overlooked… the fundamentals of CONVERSIONS! The name of your company and how it is presented should be tied to your Universal Selling Proposition and the goal of your company in most instances – means increasing sales.
Dependency on the “coolest” Logo does not work for the small business owner if it is the ONLY method of lead generation. Hence, when you decide to start a business and/or make a change, it is critical not to spend months deciding on every little feature. Pairing up with a Strategic Partner affords you the advantage of their knowledge along with their speedy facilitation for the completion and deployment of your Logo.
A logo tied into your entire plan can be a useful tool in growing sales. The key point is to complete the project as quickly as possible so you can start marketing and selling. Therefore, we are slashing 100% off our standard price Logo development cost of $295.00. With our Independence Day offer, the cost of your new logo is FREE. The only requirement is to sign up for a new WordPress Website. But wait…there is more! We will give you the following files upon completion to use ANYWHERE in your business.
- Complete Adobe Illustrator File with all Layers
- A JPEG for the web (low resolution)
- A JPEG for print (high resolution)
- A PNG file (transparent background)
This is a tremendous offer. To have all of these files gives you maximum flexibility in moving forward with your marketing plans.
INDEPENDENCE DAY OFFER
You buy either the Basic or Pro Package Website.
You get a FREE logo – a $295.00 value.
This Offer is valid until July 31st, 2016. Creating a new Logo can be a big step in starting your business and re-branding your business.
Contact us any time at 727-410-2277 to discuss all of the options available to you!
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